Scalable Advertising Framework for Multi-screen Service
نویسندگان
چکیده
This paper presents an advertising framework to ensure the targeted advertisement service for heterogeneous consumer devices with different capabilities and subscribers with different preferences by providing advertisement content selection and filtering mechanism in real time. To support scalable advertisement service in multi-screen service environment, we suggest a new advertising framework using XML schema based on ISO/IEC 21000-2 Digital Item Declaration Language.
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